Сouple wearing a white gown and a black suit. Mobile image

We genuinely strive to provide a high level of customer service and a unique bridal and menswear shopping experience. A huge thank you to everyone for their kind cards, letters, award nominations and customer recommendations. It's a wonderful business to work in and an absolute honour styling brides for the biggest day of their lives. 


We are totally thrilled and exceptionally proud to have won 28 awards over the years. Below you can read a handful of the hundreds of comments that were made by our customers during the online voting process. We simply cannot explain in words how much it means to us to read these - it is very moving to know that we know that we have such an impression on so many. THANK YOU to everyone who voted for us and continues to do so in competitions for which we are nominated.

After quite a disappointing experience at another bridal shop I was very nervous for my appointment at Abigail's. I had already been following their instagram account for a while so I know I had nothing to worry about but I just couldn't get it out of my head that I wouldn't ever be able to find the dress for me. On arrival I was greeted and felt very welcomed by Charlotte, I was with my Mum and Nan and we were all ready with masks and all! A few minutes later Sophie came to meet us and take us down to the beautiful bridal room where there was prosecco on ice and some lovely goodies for me to take home. I instantly felt at ease with Sophie she was so amazing and spent the time getting to know me. I was given four tokens to pick four dresses to try on, I already knew one dress I wanted to try so Sophie dug that one out for me then myself, mum and nan all picked one each. As a bride on the curvy side I didn't feel embarrassed at all with Sophie and was more than happy to bare all as I know she didn't care. When I tried on the first dress I was in tears straightaway at the reveal and Sophie was nearly crying herself, I really felt a bond with her in that moment and it's something I don't think I'll forget. I still tried on the other three dresses but still ended up choosing dress one as I had that amazing bridal moment. I can't thank Sophie and the whole gang at Abigail's for such a beautiful experience. I cannot wait to collect my dress, fingers crossed it fits!!!

- – Charlotte Whitehead

The most wonderful bridal experience! The visit literally exceeded all of my expectations. We were welcomed by SJ who was amazing throughout the whole appointment. We got to enjoy some prosecco and were gifted other little goodies on arrival. She really took the time to get to know me and what I like. I didn't feel rushed at all- we were there for nearly 2.5hours!!! They even popped to the restaurant across the road to change my booking as we were running late. These girls could literally have done no more. I found my perfect dress with them and I am so happy to now be an 'abigails bride' - I can't wait for my next appointment!!! Thank you so much!

- – Stacey Bysouth

SJ and Claire made my experience absolutely amazing and I felt that Abigail's really stood out for their service and efforts in a competitive industry. The girls made us feel so welcome from the minute we stepped inside and all the little touches made it even more special when finding my dress. So glad I went here and said yes! Thank you ladies xxx

- – Erin Horgan

Abi and her team never fail to make you feel at ease and really take their time to understand what you are looking for. They have put excellent measures in place to allow safe shopping during covid and are great at involving virtual guests too. Can’t recommend enough!



- – Gracia Moss

I absolutely LOVED my experience at Abigail's Collection. From start to finish it was a dream experience. I was lucky enough to have Charlotte helping my choose my perfect dress and she really was fantastic. She was really knowledgable about all the dresses and once I spoke about the vibe of my wedding she knew exactly the kind of dress for me. I had ruled out a certain style because of how it looked in other places but I am so glad Charlotte made the suggestion she did as it was perfect and the dress I went for in the end. She made me feel at ease and I ended up chatting to her like one of my friends!

It's the little touches that make this boutique so amazing, from the warm welcome, prosecco and the little gifts to the genuine reactions from everyone that works there when you find THE dress. There is absolutely no pressure to buy, no up selling just a whole lot of love for what they do, and that made me want to be an Abigail's Collection Bride (that and the fact I look unreal in my dress).

Thank you so much to Charlotte and the whole team, I already can't wait to come back.

Stacey xxxxxxx

- – Stacey Bland

The suits were of the highest quality, the service every time we came to the Groom's Room was second to none.My wife bought her dress from Abigail's and she looked amazing and she loved going to the fittings.

I would recommend this store to anyone who is planning to get married in Essex.

- – Jordan Taylor

Fantastic experience SJ was really professional and so helpful all staff were friendly and welcoming.



- – Alison Turnbull

Absolutely amazing experience, I went in so nervous and thinking there wouldn't be anything that would look nice on me but I was pleasantly surprised. I have said yes to the dress and I could not be happier. the Ladies and gents in the shop were amazing. SJ helped me so much and made me feel so confident and and lovely in my dress so a massive thank you to her. Will definitely recommend 100% such a lovely team.

Helen x

- - Helen